Monthly signals
30B
The pulse of 20 million Australians, mapped at household precision. 30 billion monthly signals turned into predictive models that detect lifestyle shifts and purchase intent — before they show up in your sales.
Margins for error are shrinking and audiences move faster than ever. Alive Data turns 30 billion monthly signals into decisions you can act on this week — not next quarter.
20 million Australians, mapped at household precision. Lifestyle, wealth and intent layered into one living profile — refreshed continuously, never stale.
700+ attributes across spend, life-stage and purchase intent — assembled into precise, campaign-ready audiences. Privacy-safe by default.
Predictive models that detect lifestyle shifts before they show up in sales. Brands using Alive Data see a 20–50% lift in media ROI by stripping out wastage.
First- and third-party consented data, resolved to the address. One living profile per consumer — built from billions of movement, spend and attribute signals each month.
Activated across every major DSP, SSP and walled garden. Deterministic and modelled audiences — the pre-builts for speed, custom segments when the brief calls for it.
Gym-goers, fitness-app users and event athletes — a fast-growing, high-intent segment for health and lifestyle brands.
App affinity and recent store visits across fashion, beauty and luxury retail. Ideal for apparel and e-commerce.
Recent dealership visits, premium dining and luxury retail. Small in number, outsized in spend per item.
Transaction, renewal and service signals across roughly 70% of Australian dealerships, via our Pentana partnership.
Alive Data is built on consented first- and third-party data and operates in line with the Australian Privacy Act 1988. We never sell raw signals, and audiences are activated in privacy-safe environments. For privacy enquiries, contact privacy@alivedata.com.au.
We'll show you the signal behind it — and the audience to act on it. No deck-first dance.